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Why is automation on an e-commerce website so important?

Reduce errors

Buy having the system automatically place the order with the distributor a few things can not go wrong. The first of these is ordering the correct product at the correct price.

Reduce workload

If the system is doing work for you there is less work for you to do.

Reduce cost

Automation replaces labour and time costs.

Increase customer satisfaction and reliability. 

With all the advantages that automation brings this is the biggest. When people buy online they can read and be informed about the product they are buying. Online is different in the sense that people who buy online tend to spend time researching what they are going to buy because it is so easy. Once they have don the research the disappointment is so much greater if they can not get the exact product they have now spent time and effort on.
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